LIFECYCLE: 365 days in the life of a bike in NYC

Last year, Red Peak Branding conducted an urban experiment for Hudson Urban Bicycles. On January 1, 2011 they chained a fully loaded bike - bells, basket, lights and more - to a post along a busy Soho street. They took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes. The photos taken were then turned into a daily calendar. They call this project LIFECYCLE: 365 days in the life of a bike in NYC.